Practice Matters

The best anti-reflective treatment does its job without asking to be noticed. Artisan Zero™ was built around that idea: a nearly clear appearance paired with the premium performance patients expect from their everyday eyewear.

Artisan Zero™ combines exceptionally low visible residual color with premium scratch resistance, easy cleaning, oil and water repellency, anti-static performance, and backside UV protection. It keeps the focus where it belongs—on the patient's eyes, not the reflection on the lens.

A complete premium treatment

• Near-clear appearance: minimal visible reflectance for a clean, natural look.
• Everyday durability: premium scratch resistance for the realities of daily wear.
• Easier care: oil and water repellency, anti-static performance, and simple cleaning.
• Backside UV protection: another layer of thoughtful performance built into the treatment.

Artisan Zero™ is produced on site at Artisan's production and coating center in Portland and is available exclusively through Pacific Artisan Labs, Peak Artisan Labs, and Pike Artisan Labs. Nationwide ordering begins October 12.

DS Max is the newest Diamond-tier progressive in the Artisan Design Series. It is a back-surface free-form design built to deliver an expansive, balanced, and highly personalized visual experience.

Instead of relying on a single design technology, DS Max considers how the eyes work together, how the eyewear sits on the patient, how the wearer moves through the corridor, and how visual demands change from distance through near.

What makes DS Max different

• Expansive vision: visual-field optimization manages unwanted astigmatism to preserve more useful areas across distance, intermediate, and near.
• Balanced for both eyes: binocular optimization coordinates performance across both lenses for smoother lateral viewing.
• Personalized to the wearer: position-of-wear optimization accounts for the prescription, frame, and how the eyewear actually sits.
• A corridor built around movement: ergonomic corridor optimization follows natural eye movement and viewing behavior.
• Ready for modern viewing: digital-viewing optimization supports frequent transitions among distance, intermediate, near, and handheld devices.
• Near vision that adapts: the near-zone design changes with addition power to help preserve a consistently useful reading area.
• Variable inset: near alignment is calculated for the individual wearer's visual requirements.

DS Max launches October 12 in a broad range of lens materials, treatments, and prescription ranges. Your Artisan lab can confirm availability for a specific patient and help your team introduce the design with confidence.

This issue takes us to Indianapolis, where Jess Dinnebeck serves as lab manager of Pike Artisan Labs. Jess made the move to Indianapolis from Portland, bringing firsthand experience from one Artisan community into another.

Running a lab means keeping people, production, quality, and service moving in the same direction. It is an important responsibility—and one that connects directly to the practices and patients counting on Pike every day.

Black, gold, and a little distance from home

Jess is a Pittsburgh Steelers fan, which gives him plenty to talk about in Colts country. The city may have changed, but the team did not.

We are looking forward to sharing more of Jess's story—his path through the optical industry, what he enjoys most about leading Pike, and more of the person behind the role. For now, we simply want to say how much we appreciate having him at Pike Artisan Labs and within Artisan Lab Network.

The new Artisan website is more than a visual refresh. It was rebuilt to help two very different visitors get where they need to go quickly: a practice discovering Artisan for the first time, and an existing partner who needs an answer, a tool, a report, or a direct connection to the lab.

The home page now makes that choice clear. New visitors can learn how our three-lab network supports independent practices. Existing partners can move directly into Provider Resources or the secure customer portal instead of hunting through a general marketing site.

A searchable library for the whole practice

Provider Resources is the public working library for your team. Search by product, brand, or task, or browse the collection when you need product guides, fitting and layout charts, AR information, training, ordering tools, policies, warranty and remake guidance, shipping information, frame-handling instructions, troubleshooting help, or practice-growth resources.

Technical tools for the questions that slow a job down

The Optical Engineering Center brings practical calculators and references into one workspace. Your team can compare materials, estimate lens thickness and weight, work through blank size and effective diameter, calculate base curves, resolve or compound prism, review vertical imbalance and slab-off, and check frame measurements such as decentration, wrap, pantoscopic tilt, and vertex distance. Results include the assumptions and disclosures needed to use an estimate responsibly.

Your practice. Your information. Your portal.

Public resources answer general questions. The secure customer portal is where authorized team members see information tied to the practice: daily production reports, interactive price guides, programs and promotions, a practice-performance dashboard, Practice Intelligence insights, and order trends and benchmarking. That separation keeps public education easy to reach while protecting account-specific information.

This is an investment in your team, your independence, and the partnership we share. Bookmark the site, put Provider Resources where your staff can find it, and make the portal part of the practice's regular operating rhythm—not somewhere you visit only when there is a problem.