03
Issue 003 · In development
Service, turnaround, and the practice experience
A closer look at the lab behaviors that help practices protect trust at the dispensing table.
From our desk to yours
Practice Matters
What's happening. What's changing. What matters to independent eye care.
People, products, ideas, and timely updates for practices that want to stay informed, independent, and in control.
Current issue · October 2026
002Artisan Zero, DS Max, and the people behind Artisan.
Meet Jess Dinnebeck, explore Artisan Zero and DS Max, and catch up on the Artisan Design Series and resources for independent eye care.
Read Issue 002Previous issue · September 2026
Issue 001: People, products, and the power of choice.
Meet Jenn C., explore Chemistrie and Unity V3, and revisit what independence makes possible.
Read Issue 001The publication
Useful by design.
Each edition follows the familiar rhythm of the email: a quick issue guide, focused stories, practical product context, and clear next steps your team can use.
On the editorial calendar
Coming next
04
Issue 004 · In development
Training notes for independent optical teams
Short, usable education pieces for opticians who want clearer language, stronger recommendations, and better patient conversations.